Rochel has designed products used by over 64 million people, from building tools for Chabad.org to being the first product designer at an AI startup, where she led design teams and figured out how to make apps easy for people all over the world. She mentors and coaches new designers with a no-fluff, practical style focused on real-world results over trends.
A glimpse of what Rochel’s students are creating
This masterclass was designed for YOU!
01
“I’m good at problem-solving”
You enjoy figuring things out and finding smart solutions that make life easier for others.
02
“I love good design”
You notice details, appreciate aesthetics, and care about how things look and feel.
03
“I think logically”
You can break down complex ideas into clear, simple, and effective solutions.
04
“I want to make a big impact”
You’re driven to create work that improves life for thousands of people every day.
05
“I can start from any skill level”
You can be anywhere on the tech-savvy spectrum. All you need to do is master one tool – Figma!
In this workshop, you’ll get the inside story
What UX/UI really is (and why it’s everywhere)
The invisible skill behind your favorite apps – and what makes people stick or quit.
The button that made $300 million
A single UX tweak that transformed an entire business. You won’t believe what changed.
The insurance maze that made people give up
Real users. Real frustration. And the redesign that turned rage into crazy results.
What you can actually earn in UX/UI
Real salary ranges, freelance rates, and the fastest-growing roles – revealed.
Exactly what you’ll learn (and why it matters)
The tools, skills, and projects you’ll master – no fluff, just career-ready results.
Ask us anything: live Q&A
No filters. No scripts. Just straight answers from a real UX pro.
Live on September 7th 1pm EST | 6pm UK | 8pm Israel
Hear answers to real questions
Have questions? We’ll answer them live
FAQs
“Do I need design experience to attend?”
Nope! That’s literally the whole point. We’re testing whether you have the natural instincts for this field, which is totally different from having formal training. Some of the best UX designers I know started with zero design background. They just had great instincts for solving problems.
“I’m terrified of anything technical. Is this for me?”
YES! Listen, some of the most successful UX/UI designers I work with can barely center text in a document (no joke). This field is about understanding people and solving problems, not writing code. If you can spot when something feels off about an app or website, you’re already thinking like a UX designer.
“What if I can’t make it live?”
You’ll get the recording, but honestly? The challenges are way more fun when we do them together. Plus you’ll miss out on The Riches Are in the Niches bonus guide that only live attendees get. (It’s really good – I promise it’s worth showing up for!)
“What’s the difference between UX and UI?”
Great question! We’ll dive into this properly in the workshop, but think of it this way: UI is how things look (the colors, buttons, fonts), UX is how things work (whether people can actually accomplish what they came to do). Most jobs combine both, which is why we call it UX/UI design.
“I have a full-time job. Can I do this part-time?”
Absolutely! Loads of people transition into UX/UI while working other jobs. You can freelance evenings and weekends, or build up skills until you’re ready to make the switch. We’ll talk about different paths during the workshop.
“Are there actually jobs available in this field?”
Oh my goodness, YES. Companies are desperate for UX/UI designers right now. Every business with a website or app needs someone who can make it actually work for users. We’ll show you exactly where the opportunities are (hint: they’re everywhere).
“I’m not creative. Could I still do this?”
Here’s a secret: UX/UI is less about being creative in the artistic sense and more about being creative at problem-solving. If you can think of better ways to organize things, or you notice when processes are unnecessarily complicated, you’ve got the right kind of creativity for this field.
“What happens after the workshop?”
You’ll know! Either you’ll think “Yes, this is totally my thing and I want to learn more” or “Interesting, but not for me.” Both outcomes are valuable. If you do want to dive deeper, we’ll show you exactly what your options are – including working with us if that feels like the right fit.
Live on September 7th 1pm EST | 6pm UK | 8pm Israel